Internet marketing is one of the best ways to reach a larger audience from the world over, and expand business. However, to be able to get a larger audience, you need more people to be aware of your website. There are techniques you can use to increase the traffic to your site. This is what is called search engine optimization.
Search Engine Optimization to Get More Traffic
Did you know that over 80% of surfers only visit the top three search engine results they get? Well, if you want a lot of traffic to your site, you have to ensure it appears on the top page in search engine results. The system search engines use to rank websites is called search engine optimization. You need to create content that is creative for your website and at the same time, optimize it. Getting an SEO expert to write content for you will make sure you get top results in internet searches. The content created should have keyword combinations that help you get the best rank in results.
As mentioned SEO or search engine optimization is about ranking of websites on Google and other search engines. When you want to find something online, there are words you type to get a list of websites. Those are the keywords. For a website to rank among the first results in web searches, it has to have good SEO content. There are 2 things that are very important in SEO.
Creation of helpful content. It is important to get web content that is informative and helpful to readers. Strategic placing of keywords: if the keywords are well placed, you achieve top results in searches.
LSI keywords and SEO
These are keywords that are related to the main keyword. The simplest way of finding an LSI to any keyword is:
- Go to a search engine i.e. Google, or Bing.
- Start typing the keyword.
- Before you finish typing the word, there are suggestions that Google gives you just below the typing area. Those are the LSI’s. Alternatively, there is a website that ranks LSI for all the keywords that you type into it. You just need to visit it and get the best LSI for your keyword.
Video Marketing and SEO
Online video marketing has become one of the simplest ways to increase traffic to websites. People generally prefer watching content as opposed to reading it. The key to successful video marketing lies in:
Creating very interesting videos and posting them on video sharing sites such as You Tube and Daily motion.
Making a video go viral. You can do this by making the clip so good that people will want to share it. You can also opt to involve a public figure in the video and as a result more people will watch.
Making your videos as pre-posts or after post for more popular videos. You can have a short video attached as a pre-post to more popular videos. Alternatively, you can have the clip come after the main feature.
Engaging an SEO expert in all this work is the best way to ensure that you get your page optimized for the search Engines.